BALANCING USER DELIGHT WITH STRATEGIC BUSINESS IMPACT.

With over a decade of multi-disciplinary design experience across EdTech, SaaS, e-commerce, food tech and visual merchandising (B2B & B2C), I transform complex product challenges into simple, intuitive and data-driven solutions that boost engagement and drive business growth.

​

Most recently, I led the product design of Syntea at IU International University — Germany's first ✧ agentic AI study companion in higher education, designing experiences that make learning more efficient and engaging by teaching students to learn smarter, not harder.

​

On a mission of staying curious ✷