BALANCING USER DELIGHT WITH STRATEGIC BUSINESS IMPACT.

With over a decade of multi-disciplinary design experience across EdTech, SaaS, e-commerce, food tech and visual merchandising (B2B & B2C), I transform complex product challenges into simple, intuitive and data-driven solutions that boost engagement and drive business growth.

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Most recently, I led the product design of Syntea at IU International University — the first ✧ AI learning platform in German higher education, designing experiences that make learning more efficient and engaging by teaching students to learn smarter, not harder.

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On a mission of staying curious ✷