I'M PASSIONATE ABOUT BALANCING USER DELIGHT WITH STRATEGIC BUSINESS IMPACT.

With over a decade of multi-disciplinary design experience across EdTech, e-commerce, food tech, and visual merchandising (B2B & B2C), I transform complex product challenges into simple and engaging solutions engaging solutions that users love and drive business success.

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Currently shaping the future of education at IU International University, designing Syntea – the AI-powered 'study buddy', making learning more efficient and fun and teaching students to learn smarter not harder.
 

On a mission of staying curious ✷