MOJA WIZJA — Visual Identity
& Online Shop
Moja Wizja is a Polish brand specializing in organic, cruelty-free cosmetics. Their handmade soaps, made from 100% pure ingredients, are designed to be healthy for both people and the environment. They offer high-quality, affordable products available in various retail and online settings.
Role - Branding, UX, UI
Year - 2021
Client - Moja Wizja
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Project Overview
Role: Brand Identity, E-Commerce, UX/UI
Client: Moja Wizja
Timeline: 2021
Moja Wizja is a Polish cosmetic brand specialising in organic, cruelty-free, and handmade cosmetic products formulated from 100% pure ingredients. This project covers the end-to-end brand creation and digital launch, translating an eco-conscious, healthy-living philosophy into a cohesive visual identity system and a modern, custom D2C e-commerce platform.
The brand identity system translates Moja Wizja’s natural philosophy into an elegant, minimalist brand experience. By combining bespoke line illustrations with a curated typography system, the identity establishes an immediate sense of organic beauty and personal charm.
A flexible kit of responsive logo variations was developed to ensure visual cohesion across social platforms, digital channels, and physical product packaging.
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Visual Identity
VISUAL IDENTITY
Moja Wizja’s logo design exudes elegance and sophistication through minimalist line drawings of a woman’s face adorned with delicate floral accents.
The combination of serif and cursive fonts adds a touch of organic beauty and personal charm. With a significant presence on social media, the brand required various logo formats to maintain consistency across different platforms.
ONLINE SHOP
The online shop for Moja Wizja is designed to provide a seamless and aesthetically pleasing user experience that reflects the brand’s elegant identity.
The site features a clean, minimalist layout with soft beige and rust-orange hues, mirroring the brand’s natural color scheme. Emphasis is placed on responsiveness, ensuring the site is fully functional and visually consistent across both mobile devices and desktops.
The digital storefront is built to offer a seamless, intuitive shopping experience that mirrors the brand’s clean aesthetic. The interface utilises a structured layout and a naturally grounded color palette to seamlessly balance product storytelling with a clear customer journey. The checkout paths and catalog views are fully optimised for mobile and desktop viewports, ensuring flawless presentation and complete responsiveness.
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Online Shop
