MOJA WIZJA - VISUAL IDENTITY
& ONLINE SHOP
Moja Wizja is a Polish brand specializing in organic, cruelty-free cosmetics. Their handmade soaps, made from 100% pure ingredients, are designed to be healthy for both people and the environment. They offer high-quality, affordable products available in various retail and online settings.
Role - Branding, UX, UI
Year - 2021
Client - Moja Wizja

VISUAL IDENTITY
Moja Wizja’s logo design exudes elegance and sophistication through minimalist line drawings of a woman’s face adorned with delicate floral accents.
The combination of serif and cursive fonts adds a touch of organic beauty and personal charm. With a significant presence on social media, the brand required various logo formats to maintain consistency across different platforms.




ONLINE SHOP
The online shop for Moja Wizja is designed to provide a seamless and aesthetically pleasing user experience that reflects the brand’s elegant identity.
The site features a clean, minimalist layout with soft beige and rust-orange hues, mirroring the brand’s natural color scheme. Emphasis is placed on responsiveness, ensuring the site is fully functional and visually consistent across both mobile devices and desktops.



