Hello, I'm Masha — multi-disciplinary designer with 10+ years of experience.
Currently designing the future of education at IU International University, having previously led end-to-end product design at Sygns and Kitchenful.
Hello, I'm Masha Oks — Product Design Lead and Creative Director specialising in product innovation, with 13+ years across digital products and brand strategy.
Most recently, I led the product design of the 1st ✧ agentic AI study companion in higher education in Germany, at IU International University
PRODUCT DESIGN
CREATIVE
DIRECTION
Projects
0→1, Agentic AI, Product Strategy, Interaction Design, Gamification
Product Strategy, UX/UI, Brand Identity, Creative Direction
Making
the Complex
Feel Simple
Complex product challenges call for thoughtful design and smart solutions. Whether orchestrating agentic AI systems or building self-service configurators for intricate technical specs, I'm always driven to find innovative, impactful design solutions that drive business success and connect with audiences.
SYGNS - Homepage Video
Creative Direction, Branding